How I transformed a Proptech company from a start-up to a scale-up
// Built a strong leadership team
// Shifted focus to key tactics that moved the needle
// Onboarded 1,400 managers and 26 employees from the acquired entity
// Re-balanced funding to shift more towards product development
Background
In 2020, Yabonza was launched to disrupt the property management industry through technology and innovation. They would shift the model to what could be automated, centralised, offshored or outsourced. This new model was set out to provide property management services at a fraction of the cost of traditional companies. With a revised strategy to scale fast, the first acquisition was undertaken.
Challenge
After proving the MVP, and to scale fast an acquisition strategy was put into play which not only increased the number of properties on the platform but also brought a higher level of board and reporting scrutiny.
I was brought on in the capacity of COO, tasked with implementing the changes required to scale the business and seamlessly bring on newly acquiring new entities. This would involve a significant shift in the way the organisation was currently structured.
Key Initiatives & Outcomes
Built a Strong Leadership Team: Through industry relationships and a compelling vision, I was able to recruit and onboard a dynamic team of industry, predominantly with scale up experience, who were aligned with Yabonza's mission. This leadership team brought fresh insights and strategic thinking to the organisation, driving innovation and operational excellence.
Led the post-acquisition activities: The first acquisition grew the management from 500 to 2,000 and the team from 10 employees to 36. By leveraging the strengths of both entities, this integration resulted in cost reductions, improved resource allocation and increased market reach.
Scaling operations: This involved reviewing the current operations, redesigning the teams, improving collaboration and implementing adaptable off-the-shelf technology for back-of-house processes.
Improved Stakeholder Reporting: I implemented advanced reporting tools and dashboards, allowing the board and investors to track key performance indicators and make data-driven decisions. This transparency improved trust and confidence in Yabonza's trajectory.
Summary
This case study demonstrates my expertise in building a strong leadership team, scaling operations and data-driven stakeholder reporting. Let’s chat and get started!
